THE BBC is turning Doctor Who into a computer game.
Bosses want to cash in on the show’s huge popularity by taking the Time Lord into the new market.
Until now they had held off from making a game based on the show, only allowing the release of the Eidos game Top Trumps: Doctor Who in 2008.
But Dave Anderson, head of multi-media development at BBC Worldwide, said: “We are having discussions about a variety of ideas around Doctor Who that are complementary to each other rather than in competition, including boxed product console games, virtual worlds and other experiences.
“The Doctor Who audience love the show and want to have different experiences around it.”
Marketing experts estimate the Doctor Who brand is worth around £100million, with cash pouring in from sales of TV rights and DVDs after it was given a makeover by the BBC five years ago.
More than 10million viewers, over a third of the total TV audience, watched the last episode featuring David Tennant, 38, on New Year’s Day.
It saw Tennant, the 10th Doctor, get killed off and the character regener-ated into the next Time Lord, played 27-year-old Matt Smith.
There are also plans to base games on other top BBC shows including Top Gear, Strictly Come Dancing, Antiques Roadshow and MasterChef.
Neil Ross Russell, head of children’s and licensing at BBC Worldwide, said: “We are open to conversations with anybody in games about all kinds of business models to see how we can extract more value.” via